Local Authority

Local authority.
Global standard.

EGUM is not a standard imposed from one country onto others. It is a global standard built from local authority upward. Every country where EGUM operates has its own domain, its own community chapter, and its own voice in how the standard evolves. The global EGUM mark is the result of that local authority — not the replacement of it.

Local Layer

What belongs to your community

Your Domain

Every country where EGUM operates has its own local domain — egum.fr for France, egum.ng for Nigeria, egum.jp for Japan, egum.com.br for Brazil, and others. These are not redirects to a foreign server. They are local verification endpoints. When businesses in your market earn EGUM certification, their records are verified here.

Your Chapter

Every EGUM community chapter is locally led. Members join to contribute, raise issues, and give EGUM direct knowledge of what responsible business practice looks like on the ground. How a chapter organises internally, selects its leads, and escalates concerns is defined by its members. EGUM supports the chapter — not the other way around.

Your Criteria

Local businesses and consumers propose the criteria that matter in their market. A hospitality criterion that matters in Tokyo might not matter in Lagos. As community chapters form, they contribute the criteria their markets need — proposing, debating, and refining what certification means in their context. EGUM reviews proposals as they come in and, where adopted, credits the community that raised them.

Your Voice

Community chapters contribute to how the EGUM standard develops. When criteria that affect a sector or geography are under review, EGUM consults the relevant chapters as a matter of course. This is community-led at its core: standards are developed by people with direct knowledge of what they are being asked to do. Formal governance structures — including representative roles and published consultation records — are being developed as chapters grow.

Global Layer

What stays global

For the EGUM mark to mean something everywhere, some things must be consistent everywhere. EGUM maintains:

The core standard — the baseline criteria that every certified business meets regardless of geography
The certification decision — EGUM makes the final call on every application, informed by but not determined by local input
The mark — EGUM and its tier system mean the same thing in every country, in every language, on every domain

"Local authority shapes the standard. Global consistency protects the mark. Neither works without the other."

Our Commitments

EGUM's commitments to local communities

We will communicate material standard changes affecting your market before implementation, with reasonable opportunity for local stakeholder input. Minor clarifications and urgent responses to fraud or safety may proceed without prior consultation.
Your community's verification infrastructure is used for EGUM-related purposes only. We will not repurpose it for unrelated commercial use without engaging local stakeholders.
Suggestions from your community are reviewed and considered in our standards process. Significant adopted improvements receive public credit, and our decisions — including when we decline a suggestion and why — are published openly.
We document community feedback and concerns through our standards process. Where patterns emerge across markets, we take them into account in how the standard develops.
Local market context informs how EGUM standards are applied and assessed. EGUM may publish market-specific guidance to ensure consistent, fair standards across diverse contexts.

Infrastructure

A domain for every community

When EGUM registered egum.ng, it wasn't a technical decision — it was a commitment. Nigeria's businesses deserve a verification endpoint that belongs to Nigeria. Every local domain in the EGUM portfolio is a statement: this community's trust infrastructure belongs to them.

For every country where EGUM does not yet hold a dedicated local domain — egum.com/c/bo for Bolivia, egum.com/c/gh for Ghana, egum.com/c/bd for Bangladesh — a country page exists on egum.com. Same EGUM standard, same verification infrastructure, same path to local certification. Every country. Every market has a path.

egum.ukUnited Kingdom

egum.com.deGermany

egum.frFrance

egum.esSpain

egum.itItaly

egum.nlNetherlands

egum.ptPortugal

egum.seSweden

egum.chSwitzerland

egum.usUnited States

egum.caCanada

egum.mxMexico

egum.com.brBrazil

egum.arArgentina

egum.clChile

egum.jpJapan

egum.cnChina

egum.inIndia

egum.sgSingapore

egum.krSouth Korea

egum.auAustralia

egum.aeUnited Arab Emirates

egum.ngNigeria

egum.co.zaSouth Africa

egum.keKenya

egum.maMorocco

View all official domains

Get Involved

Find your chapter

Every community starts with someone who knows their market and wants the standard to reflect it. Find your chapter, join it, contribute your knowledge, and help build the trust infrastructure your community deserves.